Everyone we know is or has come across some sort of social publishing in recent years. The question is what really is social publishing? Well it is defined by Tracy Tuten and Michael Solomon in Social Media Marketing as a sites that aid in the dissemination of content to an audience. Hmmm where do we see these sites they speak of? We can find social publishing through blogs, microsharing sites, media sharing sites, social bookmarking and news sites. Almost everyone out there has stumbled over these sites looking for information. If this exposure exists it makes sense that companies are aware of this power and know that it is a great tool to advertise.
Why would a company use social publishing to promote their product?! Simple! Most consumers use a search engine to search information on a particular topic. Let's say a new runner wanted to find techniques of running; they might search articles or stories on techniques thus bringing them to a blog page from a fellow runner. Most of those blogs frequented might have advertisements attached to them including companies or brand names. Companies utilize to advertise to a specific group that would most likely buy their products. Personally if I was a company with a specific product I would follow bloggers with the same philosophy to promote on their pages. It is a win-win for both parties!
